For businesses, Search Engine Optimization (SEO) is an important part of their marketing strategy. Perhaps you apply it to your website or blog yourself. Using SEO in the right way increases your ranking in a search engine such as Google. Of course, everyone wants to be in the top spot. One way to achieve this is to use a do-follow link.
What is a do-follow backlink?
A do-follow link is a type of hyperlink that tells search engines to follow the link, index the linked page and pass on the authority of that page. This helps a website or blog rank higher in SERPs (Search Engine Result Pages). Do-follow links are important because they add value to your SEO efforts.
Why is a do-follow link important?
With a do-follow link, you indicate that search engines may follow and index a link on your website. As a result, the page to which you link gets points from Google. This can make it rank higher in Google
I’m always very curious about what search terms my websites are found on and what position in Google they are at. This way you can easily see which keywords you score well on and which ones need some extra attention….
The other way around works the same way, of course. It is important that Google indexes your website or blog highly. The search engine finds your website valuable for visitors and gives it a high ranking in the search engine.
How does a do-follow link look?
Contrary to what many believe, dofollow links are the traditional way of linking to a different website. The term “dofollow” does not exist as HTML code; however, nofollow is an actual attribute included in HTML coding. Dofollow is just another method for creating a link to other websites and content whereas nofollow links require special parameters for implementation. To illustrate this idea better, let’s take WordPress as an example:
WordPress, the current platform of choice for many bloggers, provides an accessible and intuitive default editor known as Gutenberg. When a link is created in this Editor, it automatically becomes “do-follow,” meaning that no additional steps are required to ensure its validity or efficacy.
While there are other link types such as the sponsored backlink and nofollow links, these require an additional step in order to be created that is not necessary for a dofollow link.
How does a do-follow link look in HTML?
The HTML code for a do-follow link looks like this:
<a href=”http://example.com” rel=”dofollow”>Link Text</a>
As you can see, all that is required to create a do-follow link is the attribute “rel=dofollow” in the hyperlink tag (the “a” element). This code tells search engines to follow the link and index the page, passing on its authority.
What is the advantage of a dofollow link over other backlinks?
‘Dofollow’ links are the conventional type of backlink; no extra code is needed. We refer to them as ‘dofollow’ because it helps us differentiate between those that pass value and those that don’t (nofollow). These dofollow links can prove invaluable, granting your website greater visibility in search engine rankings.
What is a no-follow link in comparison with a do-follow link?
No-follow tells web crawlers, such as Googlebot, to not follow a link on your website. It’s indicated by an attribution that serves as the signal for these bots to stop tracking the reference impact of the page you are linking from. Without this special code implemented in your hyperlinks, Google will continue traversing every page associated with them—so be sure to use nofollow if you want something kept off-the-grid!