Basically, link building is obtaining links from third-party websites that point to your website. The more relevant websites refer to your website, the more trust search engines like Google will have that your website is an authority on the subject related to your website.
In addition, it is important that the links are of high quality, creating a natural link profile. This means that it appears to search engines that these relevant links point to your website in a natural way and do not appear manipulated.
So to answer the question of what is linkbuiding or what is linkbuilding, it is mainly about obtaining quality links from third-party websites that are related in topic to yours. Obtaining these links will ultimately get you higher in Google. If all goes well you now understand the question what is link building.
To give you a concrete answer to “what is link building?” it is important to know what other components are important within SEO. In particular, onpage factors for SEO should not be forgotten. You see, onpage authority is increased when you write a lot of content around 1 and the same topic.
Link building means: Building quality backlinks to a website.
SEO link building is one of the most important parts within your SEO online marketing strategy. Besides optimizing your website for search engines, links or referring domains are a decisive factor for Google to determine your place in the page rankings. If your website is not yet getting enough relevant links, it is important that you make sure that you focus more on your link profile for your business.
Search engines like Google determine the authority of your website around a topic thanks to link building. Link building is not difficult if you know where to start. So start today with a solid link building strategy and get your website into the top 10 in search results.
So link building, and thus getting a minimum number of relevant links, should definitely not be missing from your online marketing mix and is definitely going to help you get them more results for your business.
Link building 2018 is very different than it is now. It is essential to stay on top of the latest techniques because updates appear regularly around link building. Make sure you keep a continuous analysis for this.
Within your online marketing strategy, a link building campaign is a must. The number one position in Google, or other search engines, on search terms that are typed in many times a month will bring you many extra visitors and thus sales or leads.
It works the same way on the Internet. You can have a website that is fully optimized as far as the search engines are concerned, but until others visit and recommend your website, Google will not take it seriously. The more high-quality websites refer to your website (backlinks), the higher Google will rate your website. And a positive rating automatically leads to a higher pagerank. Therefore, link building is the key to achieving a higher pagerank.
Links from other websites to your website (check your site’s backlinks here) are important because it says something about the popularity of your website. Accordingly, the more links to your website, the more votes your website gets. So is it all about quantity and not quality? Certainly not! The site on which the backlink is placed is also very important. This site must be reliable and must be related to the activities of your organization. That is why we will go into more depth below.
Link building is not only positive for your website’s ranking in the Google search engine. Besides search engine optimization, good backlinks also bring more traffic to your website. More traffic makes it possible to generate more sales.
For example by generating more leads or more purchases in your web shop. Moreover, backlinks increase your reputation within your field of expertise. The more sites link to your website, the more value is attached to your expertise. This makes link building an indispensable part of your marketing strategy.
The simple answer is that this is a challenge for any business. And YES it does take a relatively long time to get you to the top of the search engines. This can take a day, months or a year depending on how much competition there is on a keyword. This is because you have to approach external websites to include a link to your website.
This is also right up your alley because that’s how long it takes companies in your industry in terms of time. It’s pretty hard work to make sure your company gets enough backlinks. We are going to provide you in this blog with more information on how.
When many websites link to your website, you have a popular website in the eyes of Google. However, one backlink is not the other, it is important to take this into account when link building.
First, it is important that the website the backlink is placed on is a reliable and preferably popular site. You have no use for backlinks on unknown websites or sites with a bad reputation. In addition, there are a number of characteristics that make a link a quality backlink.
The anchor text is the piece of text you click on to open the external page. This is often part of a sentence that relates to the page the text links to. For example, “have cheap laminate laid” can serve as the anchor text for the link to your page about having laminate laid. The anchor text should preferably contain a popular keyword or a part of your page title that makes the backlink add value and increase in value.
A backlink is valuable when there is a relevant connection between the backlink and the page it points to. A backlink in a text about buying a new bike should actually point to relevant information for the reader looking for a new bike and not a car dealership. If there is no logical connection, the link drops in value. Search engines are so smart these days that they pick up on this form of link building and factor it into their judgment. Your website is then put back in the rankings.
Does a text link to dozens of other websites? Then Google ranks these backlinks lower than when only two or three websites are linked to. So a backlink has a higher value when only your website is referenced. It is even better when your website is referred to several times in one text, without exaggerating. Especially when multiple websites do this, Google will value your website higher and higher.
With link building not only the popularity of the website is important but also the activity and traffic on the website. For example, a backlink on a website that is constantly kept up to date is of greater value than a link on an outdated site. Popular websites that are up to date and visited more often are therefore a good place to place backlinks to your site. Google qualifies this and then places your website higher in the rankings.
In the beginning of this article, we compared link building to getting more customers for a hair salon through the recommendation of other customers. However, you can only start with the hair salon if you have the business in order otherwise the reviews will be mostly negative.
The same is true with a website. To begin with, create a well-organized website with valuable, relevant and keyword optimized content. Chances are people will want to refer to your website if the information you provide is relevant and adds value to the reader.
There are several ways to approach link building. Some link building tactics are described below. It is important to bet on several horses when it comes to your link building ways. Try different techniques in order to build a quality link profile.
The word outreach literally translates to outreach. Outreach is a link-building strategy where you approach people who may be interested in linking to your content. For example, if you wrote a blog about: biking to work is healthy. Then you can approach websites that deal with cycling, health and work, asking if they want to link to your article.
Broken link building is one of the most efficient and powerful ways of link building. Open an SEO tool and type in the domain of a major website within your industry. Find out if this site has broken links. Most large websites always have some broken links. Imagine this website has written an article on “5 tips to get lots of followers on your YouTube vlog.
This article links to the original article on which the article is based. However, this page is no longer active, so this is a broken link. What you do is write a good article yourself on the same topic.
You email the administrator that his link on that particular page no longer works and whether he might want to link to your article. Then you can look for multiple web sites that have linked to the original “dead” article. You can also request these webmasters to replace the broken link with a link to your website.
Guest blogging involves writing an article for someone else’s website in exchange for a reference to your own. This is a popular link-building method because it benefits both parties. The writer gets a backlink and the website owner gets written content. This works especially if you are an expert within your niche and can write good content articles as an authority in the market.
Swapping or buying links. It is not officially Google’s desire and yet every online retailer who wants to be highly visible on competitive words uses it. Even the well-known SEO websites themselves use it. Many of these SEO gurus say they disapprove of this method themselves but if you click on “Partners” in the footer of their website it often says there are opportunities to be mentioned on this page.
Another way is product testing. Send your product to bloggers and influencers within your market and ask if they would like to test and review your product, and if they would include a link to your website. Basically, in this case, you are paying with a free product.
Find a relevant page or article with lots of backlinks and high organic positions. Then recreate this page, but much better. Approach the websites that link to the original page and ask if they want to link to your (much better) page.
Visual content is increasingly important. Words alone often make it difficult to get a message across, especially when dealing with complex topics. Infographics make it possible to explain things in a visual way. If you create a good infographic with valuable information on a topic within your industry, other website owners in the market will also want to use it. On this page, for example, several images have been used from other websites. Including a link to the original source.
Claiming links is simply claiming backlinks. For example, if someone writes about Blue Monsters but does not include a backlink. Claiming links often works because the content is already about you or your company. How do you discover these links? Simple, search on your company name and look for pages without backlinks.
Link building interfaces with traditional Public Relations. Whereas with PR you look at how you get into the media, with link building you look at how you get into the digital media. This is why link building is also known as Digital PR. A press release with special news can be picked up online by news sites, giving you backlinks. You can actively capitalize on this by creating newsworthy content and sharing it with other websites in exchange for a referral.
Some link-building activities, while meeting the guidelines of what is allowed, still turn out to be ineffective in practice. For example, earlier we mentioned a sudden increase in the number of backlinks your website has.
In addition, it is also not wise to place many backlinks on young websites or to choose the same anchor text over and over again. The content of the website you place backlinks on should also be related to your website. So there is no point in placing backlinks indiscriminately. In fact, this will never, ever lead to a spot in Google’s top 10 and is therefore meaningless as a link building activity.
It is not wise to place links on websites with a bad reputation due to spam or on websites that have been hacked. Finally, it is not advisable to build websites specifically to cross link. These are all link building activities that Google penalizes in the pageranking if they find out.
You speak of natural link behavior when people spontaneously share your content because it is interesting. You can take this into account when writing your texts. Most people search for information on the Internet because they are looking for a solution to their problem.
You can provide this solution with relevant valuable content. Is the content relevant, valuable and original? Then you have a good chance that it will be shared spontaneously, giving you valuable backlinks. This way, you work on link building without having to put in extra effort.
There are ways to boost natural backlinks. Here you use your content to attract people to your site, bait meaning bait. This works best on Social Media where people are used to sharing content at the click of a button. There are several angles at which you can use this form of link building. Of course, this method hinges on the quality of your content.
Three ways to generate natural backlinks within your link building strategy:
People always want to win something. You see so many share, like & win actions on social media for a reason. Make sure you remain credible. Choose nice prizes and keep your promises. Only when people see that you actually give away prizes, they are willing to participate more often in your actions. In this way, they not only work unnoticed on your brand awareness, but also on your ranking in the search engines.
Whether it’s videos or images, humor is always a good fit although taste is sometimes debatable. People often like and share humorous content before they have even looked at its origin. However, always choose humorous content that is innocuous and does not detract from your professionalism. At best, choose a video or image that can be linked to your product or service to give it added value of placement. Nothing offers more confusion than a staffing agency suddenly posting hilarious baby videos.
If it’s free, people often can’t refuse it. Therefore, offer your knowledge in a free e-book or give away samples of your product. This way, potential customers can get to know your products or services without any obligation. Once their interest is piqued, this will more quickly lead to leads.
Do not be afraid that people will not want to pay more for your services or products if you give something away for free, in most cases it actually makes them want more. You can also opt for a “wallet opener” with which you ask your target audience to put in a relatively modest amount to receive a free product. Think shipping or handling costs. In any case, it is always good for your link building and link profile when they share your promotion with their network.
How does linkbuilding Germany work? After years of trying and experimenting, we have found them: the best link building techniques for the German market. Our approach combines posting content on German platforms with generating a large number of high-quality backlinks. Our strategy is based on building a broad link profile that generates links from blogs, company profiles, news sites, 301 domains and related industry websites. We always consider our links as dofollow links.
How does linkbuilding for France work? After years of trying and experimenting, we’ve found them: the best link building techniques for the French market. Our approach combines posting content on French platforms with generating a large number of high-quality backlinks.
Our strategy is based on building a broad link profile that generates links from blogs, company profiles, news sites, 301 domains and related industry websites. We always consider our links as dofollow links.
How does linkbuilding Spain work? After years of trying and experimenting, we have found them: the best link building techniques for the Spanish market. Our approach combines posting content on Spanish platforms with generating a large number of high-quality backlinks.
Our strategy is based on building a broad link profile that generates links from blogs, company profiles, news sites, 301 domains and related industry websites. We always consider our links as dofollow links.
How does linkbuilding Italy work? After years of trying and experimenting, we have found them: the best link building techniques for the Italian market. Our approach combines posting content on Italian platforms with generating a large number of high-quality backlinks.
Our strategy is based on building a broad link profile that generates links from blogs, company profiles, news sites, 301 domains and related industry websites. We always consider our links as dofollow links.
How does linkbuilding Sweden work? After years of trying and experimenting, we have found them: the best link building techniques for the Swedish market. Our approach combines posting content on Swedish platforms with generating a large number of high-quality backlinks. Our strategy is based on building a broad link profile that generates links from blogs, company profiles, news sites, 301 domains and related industry websites. We always consider our links as dofollow links.
How does linkbuilding Denmark work? After years of trying and experimenting, we have found them: the best link building techniques for the Danish market. Our approach combines posting content on Danish platforms with generating a large number of high-quality backlinks. Our strategy is based on building a broad link profile that generates links from blogs, company profiles, news sites, 301 domains and related industry websites. We always consider our links as dofollow links.
How does linkbuilding Norway work? After years of trying and experimenting, we have found them: the best link building techniques for the Norwegian market. Our approach combines posting content on Norwegian platforms with generating a large number of high-quality backlinks. Our strategy is based on building a broad link profile that generates links from blogs, company profiles, news sites, 301 domains and related industry websites. We always consider our links as dofollow links.
Do you want to increase the search visibility of your website? Then you can get started with linkbuilding. However, this is easier said than done. There is a lot involved in link building. Are you not an expert in this field? Then it is best to outsource your link building to a linkbuilding specialist. For linkbuilding outsourcing, we are the place to be. As a link building agency, we can take care of the linkbuilding for your site down to the last detail.
You build a strong link profile by having sufficient authority at the domain level, whereby you also ensure a strong link profile at the category and landing page level. You can best achieve this authority domain-wide by using press releases to generate many links from news sites and platforms to the homepage.
To determine the relevance of a link, we look in particular at whether the platform has relevance to your website or webshop. So there must be overlap in the subject category of a website or webshop.
Even in 2023, link building is still very effective for obtaining strong rankings in Google. The search engines look especially at the relevance of links, the strength of a link and the number of links. If you want to become more visible in your industry, you can’t really do without strong backlinks.
How much link building costs varies by approach. With outreach, it mainly takes a lot of time to find Web site owners who want to backlink to your Web site. There are many websites willing to place a backlink for you for a fee. This cost per backlink can be high depending on the number of visitors and authority of the website linking to you.
In addition to external backlinks, internal links also exist. These are links coming from other pages within the same domain. These links can be in the text but also in the header or footer. Unlike external link building, with internal link building you have 100% control yourself.
Buybacklinks.club is a global linkbuilding and SEO agency that caters to companies expanding into new markets.
With over 20 international markets covered, our team has the local knowledge needed to get your online business growth on-point in a new market.
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