SEO In Turkey.

turkey seo

Are you looking for experts that can help you with SEO in Turkey? No problem, we got you covered at Our team has years of experience with Search Engine Optimization in the Turkish market, and we can help you out with almost any SEO problem that needs to be tackled.

Despite any differences in tactics, the fundamental mission of SEO remains the same; to drive organic (unpaid) website visits via higher rankings on SERPs. We want to give you a clear picture of all the important factors in Turkish SEO, for that reason we want to advice you to read this guide or to simply contact our team to help you out with all your Turkish SEO needs!

Why use search engine optimization in Turkey?

Turkey has become an important digital market in the last few years, and a lot of companies are taking advantage of this opportunity by using effective SEO strategies. As an Turkish business owner or marketing professional, you should understand how to use search engine optimization effectively to reach your target audience and make them aware of your products and services. To start out with SEO you need to keep a few things in mind like:

  • Make sure that you have a good understanding of the Turkish language and culture.
  • Understand the local Turkish search engine market and user behaviour.
  • Tailor your SEO strategies to suit the local market by using keyword research tools like Google Trends or Ahrefs.
  • Try to gain backlinks from high authority websites in Turkey.
  • Track your SEO performance using Google Analytics and other tracking tools.
  • Ensure that your website is localized for the Turkish market, you can do this by using keywords and phrases that are relevant to Turkish people.
  • It is essential to make sure that your website loads quickly on Turkish browsers and devices.

By following these tips, you can ensure that your SEO efforts will be successful in the Turkish market. Our team at is here to assist you with all your Turkish SEO needs so don’t hesitate to contact us!

Which SEO techniques should you be using in Turkey?

In Turkey, as well as most other countries, SEO is becoming more and more of a pertinent factor for businesses aiming to succeed in the online market. Thankfully, there are numerous ways you can enhance your chances of ranking high on search engines without having any expertise or knowledge in this field, the following SEO techniques should be taken care of if you want to have a great SEO campaign in Turkey:

Keyword research, site structure and data analysis

One of the most important factors for great campaigns is to have a optimized site structure that is build up through extensive keyword research and data analysis of your niche. Keyword research gives you insights in customer behaviour, search intent and can provide data about estimated profits and the necessary investment to rank certain topics in your niche.

We use keyword research to identify the words that draw in the most searches and therefore offer amazing opportunities for your business. By leveraging Google Search Console and Ahrefs or Semrush data, we can pinpoint which keywords are already bringing you fantastic results and also determine where there is room for improvement on other less successful ones. With this strategy of examining both sides, we can strengthen what isn’t working as well while continuing to maximize success with those that are performing optimally.

Content strategy

Content is the factor that will make or break your Turkish SEO campaign. You should ensure that all content you produce on your website or blog is written in Turkish, easy to understand and optimized for search engine bots. Quality content helps to build trust with users and also encourages them to stay longer on your site, both of which Google rewards.

To generate leads and direct traffic to your website, content marketing is an indispensable tool. From articles and blog posts to videos, infographics or social media posts, the possibilities for engaging with your audience are endless.

However, before you can successfully engage them with relevant content that meets their needs, it’s essential to first understand what those needs are. Knowing this will equip you with the knowledge necessary for crafting meaningful messages that resonate deeply with customers – allowing you to create lasting relationships in a way no other marketing strategy ever could!

Technical SEO

Once the site structure and keyword plan have been put in place, it’s time to do some checks and balances for the technical part of your platform/website. A technical SEO audit will look at the structure of your webpages and their performance on different browsers and devices.

It’s also key to check for any crawl errors, broken links or pages that take too long to load. All these factors have a huge impact on the ranking of your website with search engines so it’s essential to pay close attention to them even after correctly implementing the first 2 pillars of your strategy.

Once the audit is finished, we will not only create a strategy for implementation, but we can also execute the workload that comes out of these reports. However, you may opt to do it yourself if you like to implement them yourself.

Localized SEO

Ensuring the success of your business in Turkey is heavily dependent on one essential factor: localizing your website. This involves having an Turkish version of the website, along with all its images and files translated into Turkish as well. Doing this will ensure that customers from any region can effectively access and use your site, a crucial element to gaining new & loyal customers!

Our team of translators can help you create content in Turkish and make sure your website is accessible to the many browsers and mobile devices used by Turkishs. Our localization team will ensure that, regardless of device or browser, your website’s reach all throughout Turkey!

Multilingual SEO

Are you planning to launch a SEO campaign in Turkey, but are you also targetting other countries on your website with a international SEO campaign? Then a multilingual SEO campaign is the best option for your website. We can look into all the necessary steps to make sure that you achieve success in Turkey and beyond, building a multi-geo strategy isn’t easy and you should leave it in the hands of professionals.

We will use keyword research to determine the best keywords and phrases for each country, as well as a content strategy that will ensure your website appears in multiple languages and countries. Apart from that, the technical part of the multilingual setup is the most important factor to make sure your site performs in all regions, this is quite a daunting task, so make sure to contact us if you want to start ranking in multiple countries.

Turkish linkbuilding

Turkish linkbuilding is a key component of any SEO strategy. Quality backlinks from authoritative websites or influencers can help boost your rankings and visibility in Turkey, bringing you more targeted traffic with the right demographics. Obviously, there are quite some options available if you want to start building links in Turkey, you can outsource this to us, or buy them in our platform yourself.

Buy backlinks in Turkey

Do you want to buy Turkish backlinks? Then you’re in the right place! With our platform, you can buy quality backlinks from authoritative websites and influencers at an affordable cost. We have a comprehensive selection of Turkish websites that you can use to build links, helping you boost your rankings and visibility in the local market. If you want to do some more research first, then check our buy backlinks guide.


To be able to measure the impact of our SEO strategy for Turkey, we of course do monthly evaluations of the results of our efforts. On that same monthly basis we also report back about the various backlink placements. With our ranking tracker we analyse the individual performance of all the keywords we are targeting. And of course you get access to these results as well, to track your ranking progress in real-time.

Which companies can use SEO in Turkey?

Almost any company can start implementing SEO in Turkey, for as long as they have a website in Turkish. Whether you’re an e-commerce company, an online marketer, or just a small local business with an online presence, SEO can help to reach more customers and increase your sales! To give you a good idea of all the popular target groups that use SEO in the Turkish market we created a short summary per group:

SEO For Affiliate marketing Companies in Turkey

Affiliate marketing companies can benefit from SEO in Turkey by targeting relevant keywords and optimizing their website for Turkish customers. This helps to get more targeted traffic that is likely to convert and generate sales, leading to a higher ROI.

SEO For eCommerce Companies In Turkey

E-commerce companies are another popular target group for SEO in Turkey. By optimizing their website for Turkish customers, they can increase the visibility of their products and services in the local market. Furthermore, by targeting relevant keywords, e-commerce companies can make sure that Turkish customers find their website first when searching for a product or service related to their business.

SEO For Start-up Companies In Turkey

Start-ups are a great target group for SEO in Turkey. Optimizing your website and targeting relevant keywords can help start-ups find new customers and increase their visibility in the local market. This can be especially beneficial, as it helps to get more leads that are likely to convert into paying customers.

SEO For Scale-up Companies In Turkey

Scale-up companies can also benefit from SEO in Turkey. By optimizing their website and targeting relevant keywords, it’s possible to generate more leads and increase visibility in the local market. This is especially beneficial for scale-ups, as it helps them grow quickly and gain more customers which is target number 1 for these kind of companies.

SEO For iGaming And Casino Companies In Turkey

Casino companies can also benefit from SEO in Turkey, this traffic source is by far the most important for these kind of niches because most paid traffic tools are not available to marketers in this niche. Most iGaming companies use other tactics such as buying casino backlinks to further improve their ranking in the SERPs.

SEO For Real Estate Companies In Turkey

Real estate companies in Turkey can benefit from SEO as well, by optimizing their website and targeting relevant keywords they can reach more customers in the local market. This helps to get more leads, increase brand awareness and eventually generate more sales in local area’s in Turkey.

SEO For Law Firms In Turkey

Turkish law firms can maximize their visibility and success by optimizing search engine rankings through targeted keywords. This will open up a wealth of opportunities to generate leads, expand recognition, and translate potential customers into sales within the Turkish market. Additionally, strategic link building provides an additional boost in SERPS furthering your law firm’s reach and presence.

SEO For Saas Companies In Turkey

Turkish Software as a Service (SaaS) companies can bolster their visibility and customer acquisition efforts by leveraging SEO. By optimizing their website to rank in local search results for relevant keywords, they can reach more customers who are primed to become loyal paying customers.

Turkish SEO is an intricate web of variables that influence your site’s visibility, from the navigability and design of your website to its content quality. There are some technical features that may not be so easy to identify at a glance, but have a tremendous impact on how well you appear in Turkish searches. Additionally, Google gauges a certain “importance” based on the number of external links associated with your website – this is taken into account when evaluating SEO rankings as well. When all these elements come together in perfect harmony, they can give you the competitive edge!
It is most cost-effective to outsource your SEO needs to an experienced agency which can provide you with tailored solutions while taking regional specifics into consideration. The cost of a Turkish SEO strategy is variable because it’s a tailor made plan and the costs will depend on the scope, complexity and duration of the project. Generally speaking, the cost of SEO in Turkey will be between €300 to €4000 euros per month.
Although Turkish SEO is very similar to that of its European peers, it does require a bit more finesse. Despite Google’s never-ending updates and changes, you must still tailor your search engine optimization strategy for the lower demand in Turkey as well as account for the fewer features available here. Research thoroughly and localize properly if you want to truly capitalize on this unique opportunity!
SEO is an essential part of any successful digital marketing strategy and can help to reach more customers and increase sales in Turkey. It can help to improve website visibility and rankings, drive targeted traffic from the local market, generate leads, create brand awareness, and ultimately boost customer acquisition. Additionally, SEO can be used as a long-term marketing strategy to ensure sustained visibility and continued success in the Turkish market. Implementing a SEO strategy can help businesses of any size increase their ROI and maximize conversions, leading to greater success overall.
Frank Dunbar
Frank Dunbar
Frank Dunbar is a specialized link building expert with over 5 years of experience in the industry. He has a deep understanding of SEO and the importance of high-quality backlinks for driving traffic and boosting search engine rankings. Frank has worked with a wide range of clients, from small businesses to large enterprises, and has helped them achieve their link building goals. He is known for his ability to identify valuable link opportunities and for his effective outreach strategies.

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