Moz SEO is incomplete without Domain Authority (DA), which is often shortened to just DA. It’s a 100-point scale that measures the quality of websites in Moz’ database by comparing them to one another and it serves as an umbrella term for Moztrust and Mozrank. So, what precisely determines your website’s Domain Authority?
What is a Domain Authority?
Moz provides a number of search engine optimization tools for professionals. These are an all-in-1 SEO toolset that is divided into a number of different components:
- Site Audit to optimize the website.
- Site Explorer to perform competitive analysis.
- Keywords Explorer to identify customer needs.
- Content Explorer to discover what content is popular.
- Rank Tracker to view the progress of rankings.
Google and other search engine algorithms are like a competition of which site is the most beloved. The more visits, positive reviews, and votes you get – the higher rank in search results your website will have. With Domain Authority you can measure how many backlinks each domain has to help determine its ranking.
Read more about: what means Domain Rating from Ahrefs?
Determining the DA
How can you calculate a Domain Authority? DA is determined by analyzing the backlink profile of the domain in question. It’s not just about how many links, but also their quality and influence; for instance, connections from prominent websites hold more importance than those from obscure blogs or sites. If you want to know more about this topic, please read our guide about buying backlinks.
A high Domain Authority (DA) is an ideal place to receive backlinks from. Moz determines the DA score by comparing a Domain’s Authority with that of other websites, which differs from URL Rating (UR), since it works at both the domain and page levels respectively.
How can you use the Domain Authority metric?
Domain Authority is a helpful metric for assessing the quality and strength of a website. It can be used to measure the overall trustworthiness of a domain, its authority on the web, and how well it will perform in search results. It takes into account factors like backlinks, referring domains, organic traffic, social signals, and more.
This metric can be used to compare different domains and evaluate their relative strengths. It can also be used to identify potential link building opportunities as well as areas for improving your own domain’s search engine optimization (SEO) performance.
Domain Authority can also be used to determine how competitive a particular keyword is, giving you an indication of how difficult it will be to rank for that keyword. Finally, Domain Authority can be used to assess the overall quality of a website and its content, helping marketers identify potential areas of improvement.