Domain Rating (or DR for short) is one of the primary metrics used in Ahrefs tooling, appearing in nearly all their reports. It conveys how strong a website’s link profile is when considering quantity and quality.
Domain Rating, or DR for short, is a scoring system which grades websites on a scale from 0 to 100. While it doesn’t reveal the exact value Google assigns to your website explicitly, it’s an efficient way for SEO agencies and companies alike to evaluate how valuable backlinks can be in terms of improving their ranking.
In this article we will illustrate what Domain Rating actually is and the various ways you are able to use this data!
What is Domain Rating (DR)?
Ahrefs Domain Rating is a comprehensive method for assessing the calibre of your backlink portfolio, an essential element in achieving optimum SEO results.
The 0 to 100 score is logarithmic, meaning the gap between 77 and 78 is far bigger than that of 27 and 28. This means that as DR scores get higher, it becomes increasingly difficult to raise them even further.
In a way, Google and other search engines function in similar fashion to some sort of popularity contest. A website that is visited frequently or rated highly will rank higher in the list of search results. With Domain Rating, you can accurately measure how well each domain scores when it comes to backlinks from external sources.
How is the DR calculated?
To determine a website’s Ahrefs Domain Rating, the following metrics are taken into consideration:
- What the Domain Rating values of a source website are.
- How many distinct domains are these sites connected and linked to.
- The number of distinct domains that have an active dofollow link to the website in question.
- A dynamic scale of 0 to 100 is used for scoring.
Ahrefs Rank (AR) is a website classification system based on Domain Rating values. It’s more general than the DR rating and heavily influenced by backlinks. If multiple new links are added to source sites, this can hinder or limit the destination site’s Domain Rating score.
Backlinks from reputable, authoritative websites hold more validity and relevance than those sourced from lesser-known sites. If a domain displays an impressive Domain Rating, it is often the ideal place to acquire or buy highly beneficial backlinks or building links.
Ahrefs differs from other rating systems by examining the Domain Rating (DR) of a website and comparing it to hundreds of others in order to assign a score. This approach is distinct from URL Ratings (UR), which measure scores at the page level rather than on an entire domain. With DR, you get an accurate picture of how your site stacks up against competitors’ sites as well as its overall performance online.
What is the relationship and difference between Domain Rating and URL Rating?
Both ratings are determined by backlinks; Domain Rating looks at the number and caliber of domains connecting to an entire website, while URL Rating is based on the amount and quality of incoming links for separate pages. This makes it so that Domain Rating focuses more on a domain as a whole, whereas URL Rating digs into individual webpages.
What causes the Domain Rating to rise or fall?
Domain Rating’s always in flux, due to the nature of online content. Backlinks can be added or removed, causing changes in DR score values. The addition of backlinks from high-quality websites that have a good Domain Rating themselves will raise your website’s rating, while the attachment of bad links or those with low DR scores will gradually decrease it.
Which tools can I use to check the Domain Rating?
Ahrefs is the most popular and reliable tool for monitoring Domain Ratings. They have invented this metric in the first place and offer a range of detailed reports on the Domain Ratings of any website.
Here, you can also compare your site’s rating with that of your competitors in order to gain valuable insights. Other tools such as Moz and Majestic are also available for Domain Rating checks but then use their own metrics like the Domain Authority from Moz.